Activity 2: Watch TV for homework! (Commerce)
1. PLAY the video segment
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In the video, Sophie and Tye are watching TV and an advertisement about great computer deals comes on.
Sophie is convinced she should buy one of the computer packages advertised. |
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2. WATCH TV advertisements and choose three to comment on. Use this table – you can find it in the PDF Watch TV for homework!
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Day and time |
Product or service being offered |
Description of ad |
Target audience |
Message |
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Monday 5pm |
sunglasses |
Young man wearing sunglasses and trendy clothes skateboards at beach with friends watching |
teenagers |
People who wear theses glasses are fit, active, cool and admired by other young people, especially girls. |
3. When you have completed this task, DISCUSS your findings with the class.
4. WRITE a brand name and slogans that you think would be effective in selling the following products to young people:
Sunglasses
Bank
Toothbrush
5. FIND some examples of advertisements from various media, such as billboards, magazines, radio, newspaper, fliers and so on. Use the table below to describe the elements in each ad. You can find the table in the PDF Watch TV for homework!
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Medium |
Effective Examples (product & brand) |
Approach, look and feel, overall message or effect |
Contributing elements |
Comments |
|
TV |
Global Petrol |
patriotic
true-blue Aussie
petrol for families |
family and community images
man in akubra and riding boots as central character
rural and outback scenes
ochre colours, oasis blue petrol station
printed words: Australia future together |
Creates patriotic feel despite the fact that Global Petrol is foreign owned |
6. For one of the above examples, suggest who the target audience is and describe this audience in as much detail as possible. How does each advertisement aim to make the target audience feel? What language choices contribute to the effect?
7. REPORT back to the class on your findings.
8. CHOOSE one advertisement and describe what it might be like for a different audience. What elements would change as the audience has changed? Give examples. You can find the table in the PDF Watch TV for homework!
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Product |
Audience previous/ new |
Describe the ad you could produce for this new audience |
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9. REPORT back to the class on one of your new advertisements.
This activity can be found in the NSW Money Stuff Teacher resource book – Commerce page 15.
Explore additional learning activities (which include extension and revision tasks) in the print resources section under Print resources - Victoria.
Linked Learning Outcomes - NSW
Core Part 1.1 Consumer Choice
Focus: Students learn how to identify, research and evaluate options when making decisions related to solving those problems and issues that confront consumers.
Students learn about: Consumer decisions.
Additional content: Option 2 – Promoting and selling
Focus: Students analyse the strategies that sellers use to promote products and maximise sales and evaluate the impact on consumers.
Students learn about: The Selling Process.
Learning Outcomes – Victoria
Victorian Essential Learning Standards (VELS) Discipline-based learning
Domain: The Humanities - Economics
Dimension: Economic knowledge and understanding
Level 5
Students explain the nature of the economic problem and how economic choices involve trade-offs that have both immediate and future consequences.
Students make informed economic and consumer decisions, demonstrating the development of personal financial literacy.
Level 6
Students discuss and explain what it means to be an ethical consumer and producer and identify examples of ways values can affect the economic decision making of consumers, producers and governments.
Students explain the role and significance of savings and investments for individuals and for the economy, and demonstrate the skills required to successfully plan and manage personal finance.
Learning Outcomes - Western Australia
(Society & Environment)
ICP 5.4 Communicates findings in ways that show consideration of the facts, opinions and motives for a particular viewpoint.
NSS 4.3 Understands that people respond to change by making decisions about the production, distribution and exchange of goods and services.