Introduction

Mobile phones are very popular with young Australians. According to the latest YouthSCAN survey (2007/2008), 89% of 14-15 year-olds and 98% of 16-17 year olds own their own mobile phone.

In Australia the mobile phone industry is constantly changing and highly competitive. Carriers and carriage service providers use aggressive market strategies, advances in technology and innovative packaging to increase their share of the market. As a consequence it's important that consumers be informed about the market and be able to compare services and products.