Activity 1: Marketing and selling (Commerce)
1. PLAY the video segment
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In the video, Tye explains that Sophie buys all the latest gear and lives 'like there's no tomorrow'.
Sophie seems to always buy what she wants, regardless of price or quality.
When retailers try to encourage you to buy goods and services with 'special offers' or slogans, these are called selling strategies. |
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2. GO to your local shopping centre and find out the selling strategies that retailers and traders in your area are using. Write your results in a table like the one below. Some examples are completed for you. You can find this table in the PDF Marketing and selling.
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Retailer |
Product/service |
Selling strategy |
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Cave to Castle |
Homewares |
Man standing out the front of the shop with microphone calling prices |
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Eastwest |
Jeans |
2 pairs for the price of one |
This activity can be found in the NSW Money Stuff Teacher resource book – Commerce page 17.
Explore additional learning activities (which include extension and revision tasks) in the print resources section under Print resources - Victoria.
Linked Learning Outcomes - NSW
Core Part 1.1 Consumer Choice
Focus: Students learn how to identify, research and evaluate options when making decisions related to solving those problems and issues that confront consumers.
Students learn about: Consumer decisions.
Additional content: Option 2 – Promoting and selling
Focus: Students analyse the strategies that sellers use to promote products and maximise sales and evaluate the impact on consumers.
Students learn about: The Selling Process.
Learning Outcomes – Victoria
Victorian Essential Learning Standards (VELS) Discipline-based learning
Domain: The Humanities - Economics
Dimension: Economic knowledge and understanding
Level 5
Students explain the nature of the economic problem and how economic choices involve trade-offs that have both immediate and future consequences.
Students make informed economic and consumer decisions, demonstrating the development of personal financial literacy.
Level 6
Students discuss and explain what it means to be an ethical consumer and producer and identify examples of ways values can affect the economic decision making of consumers, producers and governments.
Students explain the role and significance of savings and investments for individuals and for the economy, and demonstrate the skills required to successfully plan and manage personal finances.
Learning Outcomes - Western Australia
(Society & Environment)
R 3.2 Understands that people attempt to be enterprising in their management of resources
NSS 2.3 Understands that groups and communities obtain goods and services to meet their needs and wants